CHAPTER2 is a performance road bike brand from Mike Pryde and is designed in New Zealand.
We are stoked to announce CHAPTER2 as the official bike for SRAM Tour de Ranges 2019. We caught up with Marketing Manager, Chris Young to find out more.
At CHAPTER2, the quest to create something unique follows a road less travelled. It begins with the perfect frame before handing it over to you to put all the pieces in place.
Q: What inspired C2 to get involved with Tour de Ranges?
A: Auckland is our "backyard” and we wanted to get behind an iconic local event - Tour de Ranges completely fits that bill for us. It takes place on roads that we train on and is a genuinely pretty route.
Q: Tell us about what has been happening at C2?
A: We’ve had a massive first year that has way exceeded our expectations. Most of our growth has happened in Asia and Australia so far, so now the focus is on growing in markets like the US and Europe (whilst continuing to grow in existing markets). We’re constantly working on our models and by the time Tour de Ranges happens, we’ll have a new model and some new designs for existing models in the market.
Q: How have you seen road cycling change over years?
A: The focus has switched away from professional racing to a much more lifestyle oriented sport. People are riding their bicycles because it’s fun and they are part of an active community, and we absolutely love this. The growth of the women’s side of the sport has also been fantastic to see, and we’re playing a part in that (watch this space).
Q: Is there anything else you’d like to share?
A: C2 is a New Zealand brand, so we’re really happy to have the chance to get involved with great local events like Tour de Ranges.
Check out the CHAPTER2 website here